Welcome to our new website! 🎉
Welcome to our new website! 🎉
Free standard delivery over £25 🌈
Free standard delivery over £25 🌈

Vegan
Micro Plastics
Palm Oil
Allergen Free
Newborn
Naturally Derived
Free From
Made in Great Britain
Animal Testing

From shampoos and conditioners to bubble bath, bath bombs and crayons, we hope our products will put smiles on kids faces everywhere. Our products are affordable, made from high quality, natural ingredients and suitable for all skin and hair types - so you know their little bodies are safe with us.

Kind on the skin and kind to the planet. All our products are naturally derived, vegan and free from nasties such as parabens and SLS - safe and effective on sensitive skin.

We know the last thing parents need at bath time is more stress, which is why you can rely on all our products to be totally mess-free and stress-free, offering enjoyment and reassurance for everyone. Our safe and effective products ensure your little ones are squeaky clean, tangle-free and smell like you want to eat them up. With us you’re always in safe hands.

We’re full of bright ideas. From our Wild Blueberry Curl Activator and Sparkling Strawberry Bubble Bath to our Rainbow Cloud Bath Bombs, our products will bring delight to parents and children.

Life’s too short not to have bubbles in it. We’re serious about play and our products help stimulate creativity whilst providing special bonding time between parents and kids. Some of the best memories are made in the bathroom!

Good

Clean

Fun

SQUIDS IN! Subscribe to receive the
latest offers - straight to your inbox

The Latest From Instagram

Leaving so soon?

Get free delivery with this code! 
'FREEDEL'

SHOP NOW

Fancy 15% off?

Join our #MiniUMission and be the first to hear about new products and special offers. You’ll get 15% off your first order too!

£0.00 0